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Winning customer loyalty and repeat business and eliminating or reducing their reliance on coupons and other forms of price promotion is the goal of many service businesses today. The effectiveness of using advertising specialties (imprinted items given away for free) and price promotions was...

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Social comparison of material possessions among adolescents

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Development of materialistic values among children and adolescents

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Social issues of advertising

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What marketers of after-school educational services and educators can learn from children's perceptions of intelligence

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The tweens market and responses to advertising in Denmark and Hong Kong

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Determinants for materialism among adolescents in Singapore

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Influence of television advertising on adolescents in China : an urban-rural comparison

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The role of socializing agents in communicating healthy eating to adolescents : a cross-cultural study

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Attitudes toward material possessions among Chinese children

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