Narrow search
Showing 31 - 40 of 146
Cover Image
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
Cover Image
Tween girls' perception of gender roles and gender identities : a qualitative study
Chan, Kara; Tufte, Birgitte; Cappello, Gianna; … - In: Young consumers : insight and ideas for responsible … 12 (2011) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10009011424
Cover Image
Attitudes toward acupuncture in Hong Kong
Chan, Kara; Tsang, Lennon; Fung, Timothy K. F. - In: International journal of pharmaceutical and healthcare … 9 (2015) 2, pp. 158-174
Persistent link: https://www.econbiz.de/10011375967
Cover Image
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara; Ng, Yu Leung; Luk, Edwin K. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Cover Image
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara; Ng, Yu Leung; Williams, Russell B. - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Cover Image
How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 30 (2013) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10009722350
Cover Image
Consumers' attitudes toward advertising by medical professionals
Chan, Kara; Tsang, Lennon; Leung, Vivienne - In: The journal of consumer marketing 30 (2013) 4, pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Cover Image
Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
Cover Image
Perception of acupuncture among users and nonusers : a qualitative study
Chan, Kara; Siu, Judy Yuen-man; Fung, Timothy K. F. - In: Health marketing quarterly 33 (2016) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011460438
Cover Image
How Chinese young consumers respond to gendered advertisement
Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364
Persistent link: https://www.econbiz.de/10010469426