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Marketing research and customer analytics: interfunctional knowledge integration

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Ethics in practice : using compliance techniques to boost telephone response rates

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Ethnic consumers of the arts : extending the MAO model

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Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers

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E-marketing orientation and social media implementation in B2B marketing

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Marketers' perceptions of the implementation difficulties of multichannel marketing

Valos, Michael John; Polonsky, Michael J.; Geursen, Gus; … - In: Journal of strategic marketing 18 (2010) 5, pp. 417-434

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Marketers' perceptions of the implementation difficulties of multichannel marketing

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The alignment of market research with business strategy and CRM

Valos, Michael John; Bednall, David - In: Journal of strategic marketing 18 (2010) 3, pp. 187-200

Persistent link: https://www.econbiz.de/10008431877

E-marketing orientation and social media implementation in B2B marketing

Habibi, Fatemeh; Hamilton, Caroline Anne; Valos, … - In: European Business Review 27 (2015) 6, pp. 638-655

Purpose – The purpose of this paper is to consider the potential of an organisational orientation, namely the electronic marketing orientation (EMO) to address implementation issues in business-to-business (B2B) social media implementation. Previous research has demonstrated differences...

Persistent link: https://www.econbiz.de/10014714252