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Dual effect-based market segmentation and price optimization

Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488

Persistent link: https://www.econbiz.de/10009724777

Dual effect-based market segmentation and price optimization

Theyson, Sven; Klein, Kristina; Spann, Martin; … - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659912

Digitalisierung und Konvergenz von Online- und Offline-Welt : Einfluss der mobilen Internetsuche auf das Kaufverhalten

Daurer, Stephan; Molitor, Dominik; Spann, Martin - In: Digitalisierung der Unternehmen, (pp. 3-23). 2012

Persistent link: https://www.econbiz.de/10009622578

Pricing of flexible products

Mang, Stefan; Post, David; Spann, Martin - In: Review of managerial science 6 (2012) 4, pp. 361-374

Persistent link: https://www.econbiz.de/10009629758

Prediction market performance and market liquidity : a comparison of automated market makers

Slamka, Christian; Skiera, Bernd; Spann, Martin - In: IEEE transactions on engineering management : EM 60 (2013) 1, pp. 169-185

Persistent link: https://www.econbiz.de/10009711342

Sourcing, filtering, and evaluating new product ideas : an empirical exploration of the performance of idea markets

Soukhoroukova, Arina; Spann, Martin; Skiera, Bernd - In: The journal of product innovation management : an … 29 (2012) 1, pp. 100-112

Persistent link: https://www.econbiz.de/10009411895

Preference markets in new product development

Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 16-25

Persistent link: https://www.econbiz.de/10009419845

Pay what you want as a marketing strategy in monopolistic and competitive markets

Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2012

Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...

Persistent link: https://www.econbiz.de/10009720589

Social commerce : a contingency framework for assessing marketing potential

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323

Persistent link: https://www.econbiz.de/10010242268

Relevance of actors in bridging positions for product-related information diffusion

Pescher, Christian; Spann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1630-1637

Persistent link: https://www.econbiz.de/10010379254