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Intelligent markdown pricing
Leventhal, Barry; Breur, Tom - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 3, pp. 207-220
Persistent link: https://www.econbiz.de/10009869377
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How to evaluate campaign response - the relative contribution of data mining models and marketing execution
Breur, Tom - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 2, pp. 103-112
Persistent link: https://www.econbiz.de/10003482549
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The importance of focus for generating customer value
Breur, Tom - In: Journal of financial services marketing : JFSM 11 (2006/07) 1, pp. 64-71
Persistent link: https://www.econbiz.de/10003458175
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Data quality is everyone's business : designing quality into your data warehouse ; Part 1
Breur, Tom - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 1, pp. 20-29
Persistent link: https://www.econbiz.de/10003909675
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Data quality is everyone's business : managing information quality ; part 2
Breur, Tom - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 2, pp. 114-123
Persistent link: https://www.econbiz.de/10003977404
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Data analysis across various media : data fusion, direct marketing, clickstream data and social media
Breur, Tom - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 1, pp. 95-105
Persistent link: https://www.econbiz.de/10009508303
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Statistical Power Analysis and the contemporary "crisis" in social sciences : editorial
Breur, Tom - In: Journal of marketing analytics : JMA 4 (2016) 2/3, pp. 61-65
Persistent link: https://www.econbiz.de/10011662801
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US elections : how could predictions be so wrong? : editorial
Breur, Tom - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 125-134
Persistent link: https://www.econbiz.de/10011662871
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Data quality is everyone's business : designing quality into your data warehouse ; Part 1
Breur, Tom - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 1, pp. 20-29
Persistent link: https://www.econbiz.de/10009869304
Cover Image
Data quality is everyone's business : managing information quality ; part 2
Breur, Tom - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 2, pp. 114-123
Persistent link: https://www.econbiz.de/10009869308