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Destination image, sport event quality, and behavioral intentions : the cases of three World Sambo Championships
Milovanović, Ivana; Matić, Radenko; Alexandris, Kostas; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 7, pp. 1150-1169
Persistent link: https://www.econbiz.de/10012592358
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Zarza̢dzanie polskim sportem w gospodarce rynkowej
Sojkin, Bogdan (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10013444679
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike; Doerr, John E.; Frederiksen, Lee W. - 2013 - Second edition
Persistent link: https://www.econbiz.de/10009769355
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Warum sind Marken erfolgreich? : Markendialog Februar 1999
1999
Persistent link: https://www.econbiz.de/10004231516
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What is branding?
Healey, Matthew - 2008
Persistent link: https://www.econbiz.de/10004548983
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Business superbrands : an insight into some of Britain's strongest B2B 2009
Dugdale, Karen - 2009
Persistent link: https://www.econbiz.de/10004909450
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Business superbrands : an insight into some of Britain's strongest B2B 2008
Dugdale, Karen; Small, Jennifer - 2008
Persistent link: https://www.econbiz.de/10004912318
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Big brand
Lu, Jican (contributor) - 2008
Persistent link: https://www.econbiz.de/10004915067