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, while existing research has focused primarily on negative emotion, the authors' model adopts a two-dimensional view of … emotion (positive and negative emotions), and the results support the inclusion of both dimensions. Overall, the empirical … the important mediating roles of trust and emotion, service employees can deliver more effective service recovery …
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It is significant to study the impact of controversy on consumer perceptions and emotions during and post controversy. The paper examines whether the controversy-led brand perceived quality and associations had any impact on brand trust and loyalty of instant noodle brand Maggi in India. The...
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