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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
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Science mapping in industrial marketing
Vieira, Francisco; Brito, Carlos Henrique Figueiredo e … - In: The journal of business & industrial marketing 30 (2015) 1, pp. 105-115
Persistent link: https://www.econbiz.de/10010526565
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Kundenzufriedenheit : After-Sales-Marketing auf industriellen Märkten
Schütze, Roland; Schütze, Roland S. - 1992
Persistent link: https://www.econbiz.de/10000088372
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Diffusion von Informationstechnik
Kuhlmann, Christian - 1997
Persistent link: https://www.econbiz.de/10000956496
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The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank; Ulaga, Wolfgang - In: Industrial marketing management : the international … 37 (2008) 3, pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Skarmeas, Dionysis; Katsikeas, Constantine S.; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10003650400
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Markenwirkungen in der Automobilzulieferindustrie : ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen
Douven, Salima S. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772597