Kabir, Sardar Md Humayun; Maulan, Suharni; Manaf, Noor … - In: International Journal of Pharmaceutical and Healthcare … 16 (2021) 1, pp. 101-122
Purpose: The purpose of this paper is to investigate the influence of direct-to-physician promotion on physicians’ prescription behaviour. There were very few studies which have investigated to what extent the pharmaceutical promotion directed towards physicians influences physicians’...