//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Introducing the Ad ECG : how t...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
16
Konsumentenverhalten
16
Social Web
15
Social web
15
Internet marketing
14
Online-Marketing
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
10
Werbewirkung
10
Fernsehwerbung
7
Television advertising
7
Viral marketing
7
Virales Marketing
7
social media
7
Bayesian estimation
6
Customer value
6
Kundenwert
6
Theorie
6
Theory
6
USA
6
United States
6
Advertising
5
Bayes-Statistik
5
Bayesian inference
5
Werbung
5
Artificial intelligence
4
Brand management
4
Markenführung
4
text analysis
4
Brand image
3
Fernsehprogramm
3
Innovation
3
Künstliche Intelligenz
3
Markenimage
3
Marketing
3
Product Placement
3
Product placement
3
Television
3
Television programme
3
more ...
less ...
Online availability
All
Undetermined
34
Free
17
Type of publication
All
Article
70
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Aufsatz im Buch
3
Book section
3
Language
All
English
71
Undetermined
21
German
1
Author
All
Schweidel, David A.
80
Moe, Wendy W.
16
Kent, Robert J.
14
Fader, Peter
10
Bradlow, Eric T.
9
Fader, Peter S.
7
Braun, Michael
6
Netzer, Oded
5
Bradlow, Eric
4
Fossen, Beth L.
4
Knox, George
4
Park, Young-Hoon
4
Berger, Jonah
3
Du, Rex Yuxing
3
Jamal, Zainab
3
Mitra, Debanjan
3
Park, Chang Hee
3
Peres, Renana
3
Schreier, Martin
3
Sorescu, Alina
3
Wansink, Brian
3
Chae, Inyoung
2
Hoch, Stephen J.
2
Humphreys, Ashlee
2
Inman, J. Jeffrey
2
Ludwig, Stephan
2
Meyer, Robert J.
2
Park, Young-hoon
2
Reisenbichler, Martin
2
Reutterer, Thomas
2
Stein, Eli
2
Swaminathan, Srinivasan
2
Zhang, Kunpeng
2
Zhang, Yuchi
2
Allen, Chris T.
1
Andrews, Michelle
1
Antia, Kersi
1
Appel, Gil
1
Bart, Yakov
1
Bell, J. Jason
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
6
Journal of marketing research : JMR
4
Journal of marketing communications
3
Marketing Science
3
Journal of consumer research : JCR ; an interdisciplinary journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
Artificial intelligence in marketing
1
Biometrics and neuroscience research in business and management : advances and applications
1
Harvard-Business-Manager : das Wissen der Besten
1
Johnson School Research Paper Series
1
Journal of current issues and research in advertising : JCIRA
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Management Science
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Robert H. Smith School Research Paper
1
The History of Marketing Science
1
The history of marketing science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
72
OLC EcoSci
16
RePEc
5
Showing
1
-
10
of
93
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
Saved in:
2
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
3
DVR ad-zipping rates over days since live broadcast : do more ads play when viewing the same day?
Kent, Robert J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 732-741
Persistent link: https://www.econbiz.de/10012314012
Saved in:
4
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
5
Point-of-purchase promotions that sell more units
Wansink, Brian
;
Kent, Robert J.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000978952
Saved in:
6
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
7
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Kent, Robert J.
;
Allen, Chris T.
- In:
Journal of marketing
58
(
1994
)
3
,
pp. 97-105
Persistent link: https://www.econbiz.de/10006002300
Saved in:
8
Competitive versus Noncompetitive Clutter in Television Advertising
Kent, Robert J.
- In:
Journal of advertising research
33
(
1993
)
2
,
pp. 40-46
Persistent link: https://www.econbiz.de/10006540305
Saved in:
9
An Anchoring and Adjustment Model of Purchase Quantity Decisions
Wansink, Brian
;
Kent, Robert J.
;
Hoch, Stephen J.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10006671486
Saved in:
10
Observations - Second-By-Second Looks at the Television Commercial Audience - Television audience measurement needs competition, new technology, larger samples, more granular data,...
Kent, Robert J.
- In:
Journal of advertising research
42
(
2002
)
1
,
pp. 71-78
Persistent link: https://www.econbiz.de/10006509565
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->