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1
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
2
Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard
(
ed.
)
-
2019
und deren wirtschaftliche Bedeutung,
Sponsoring
, die Nutzung von Merchandising-Artikeln sowie der Handel für …
Persistent link: https://www.econbiz.de/10012402571
Saved in:
3
Uwarunkowania zarza̢dzania sportem w Polsce
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444726
Saved in:
4
Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012040334
Saved in:
5
Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.
;
Reams, Lamar
;
Gray, Dianna P.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
Saved in:
6
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Saved in:
7
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
Saved in:
8
Exploring the effect of communication channels on
sponsorship
effectiveness : a case study of Super Bowl XLII
Choi, Yun Seok
;
Yoh, Taeho
- In:
International journal of sport management and marketing …
9
(
2011
)
1/2
,
pp. 75-93
Persistent link: https://www.econbiz.de/10009232474
Saved in:
9
Fortune 100 companies : insight into premium seating ownership
Titlebaum, Peter
;
Lawrence, Heather
;
Moberg, Chris
; …
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10009740042
Saved in:
10
Foreign Corrupt Practices Act cases impact sport marketing strategies
Dodds, Mark A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 258-260
Persistent link: https://www.econbiz.de/10011415253
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