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Consumer behaviour
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Aaker, Jennifer
94
Vohs, Kathleen D.
61
Mogilner, Cassie
35
Aaker, Jennifer L.
33
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17
Rudd, Melanie
14
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11
Baumeister, Roy F.
10
Lee, Angela Y.
8
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7
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Graduate School of Business, Stanford University
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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15
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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RePEc
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OLC EcoSci
29
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2
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2
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21
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847353
Saved in:
22
The meaning(s) of happiness
Kamvar, Sep
;
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847495
Saved in:
23
Why do people give? : the role of identity in giving
Aaker, Jennifer
;
Akutsu, Satoshi
-
2009
Persistent link: https://www.econbiz.de/10003847498
Saved in:
24
"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
Saved in:
25
Why do people give? : the role of identity in giving
Aaker, Jennifer
;
Akutsu, Satoshi
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 267-270
Persistent link: https://www.econbiz.de/10003883871
Saved in:
26
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
27
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
28
How happiness affects choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 312-326
Persistent link: https://www.econbiz.de/10010383245
Saved in:
29
Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan
;
Evangelidis, Ioannis
;
Aaker, Jennifer
-
2014
Persistent link: https://www.econbiz.de/10011524563
Saved in:
30
The shifting meaning of happiness
Mogilner, Cassie
;
Kamvar, Sepandar D.
;
Aaker, Jennifer
-
2010
Persistent link: https://www.econbiz.de/10008771294
Saved in:
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