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Beziehungsmarketing
81
Relationship marketing
81
Marketing management
41
Marketingmanagement
41
Consumer behaviour
40
Konsumentenverhalten
40
Kundenwert
40
Customer value
37
Theorie
28
Theory
28
Indien
22
Marktforschung
22
USA
22
United States
22
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21
India
21
Unternehmenserfolg
19
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17
Marketing
17
Marketingforschung
17
Brand management
14
Markenführung
14
Marketing theory
14
Marketingtheorie
14
Measurement
13
Messung
13
Performance measurement
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Performance-Messung
13
Customer satisfaction
12
Kundenmanagement
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Emerging economies
11
International marketing
11
Internationales Marketing
11
Schwellenländer
11
Brand image
10
Customer integration
10
Einzelhandel
10
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Article
351
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Lehrbuch
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research-article
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Language
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English
301
Undetermined
124
German
5
French
1
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Kumar, V.
374
Venkatesan, Rajkumar
33
Kumar, Vikas
27
Kumar, Vimal
25
Leone, Robert P.
25
Shah, Denish
21
Reinartz, Werner J.
17
Aaker, David A.
16
Day, George S.
16
Petersen, J. Andrew
15
Rajan, Bharath
13
Verma, Pratima
12
Mittal, Ankesh
11
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Gupta, Shaphali
9
Pancras, Joseph
8
Sriram, S.
8
Pansari, Anita
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Petersen, J.Andrew
6
Ramani, Girish
6
Reinartz, Werner
6
Saboo, Alok R.
6
Srivastava, Rajendra Krishan
6
Bohling, Timothy
5
Lai, Kuei-Kuei
5
Luo, Anita
5
Raj, Rohit
5
Sumanjeet Singh
5
Aksoy, Lerzan
4
Anand, Ankit
4
Chandra, S.
4
Fildes, Robert
4
Grewal, Dhruv
4
Kim, Kihyun Hannah
4
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Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
INSEAD
1
Industry Canada, Government of Canada
1
Springer-Verlag GmbH
1
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Journal of marketing
41
Journal of retailing
24
Journal of the Academy of Marketing Science
24
Journal of marketing research : JMR
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of forecasting
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of business research : JBR
10
MSI reports : working paper series
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
International Journal of Forecasting
7
Harvard business review : HBR
6
Marketing Science
6
Marketing research : a magazine of management and applications
6
Harvard-Business-Manager : das Wissen der Besten
5
MIT sloan management review
5
Homo oeconomicus
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Business Research
4
Review of marketing research
4
SpringerLink / Bücher
4
Handbook of research on customer equity in marketing
3
International journal of procurement management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of world business : JWB
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
European Journal of Operational Research
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
German working papers in law and economics
2
IEG working paper
2
International Marketing Review
2
International journal of production research
2
International journal of productivity and quality management : IJPQM
2
Journal of World Business
2
Journal of creating value
2
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Source
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ECONIS (ZBW)
275
OLC EcoSci
99
RePEc
30
Other ZBW resources
16
USB Cologne (EcoSocSci)
10
EconStor
1
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Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
112
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
113
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
114
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
115
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
116
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
117
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
118
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
119
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
120
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
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