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Signalling effects of doing good in global ICO markets

Zhao, Ruoran; Hou, Wenxuan; Kumar, V.; Kumar, Ajay - In: Journal of business research : JBR 168 (2023), pp. 1-16

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The role of barriers to TQM success : a case study of Deming awarded industry

Mittal, Ankesh; Gupta, Pardeep; Kumar, Vimal; Verma, Pratima - In: International journal of productivity and quality … 40 (2023) 3, pp. 295-307

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A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy

Qu, Yingge; Kumar, V.; Zhao, Yi - In: Journal of business research : JBR 167 (2023), pp. 1-15

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Relating the dark side of new-age technologies and customer technostress

Kumar, V.; Rajan, Bharath; Salunkhe, Uday; Joag, … - In: Psychology & marketing 39 (2022) 12, pp. 2240-2259

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Understanding customer engagement in family firms : a conceptual framework

Rajan, Bharath; Salunkhe, Uday; Kumar, V. - In: Journal of business research : JBR 154 (2023), pp. 1-20

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Money or Friendship? Winning over Customers

Kim, Kihyun; Kumar, V. - 2021

Most firms devote significant resources to direct marketing in an effort to maintain close relationships with their customers. Nonetheless, we have a limited understanding of when to deliver what type of message to which customer. Direct marketing generally offers either monetary or relational...

Persistent link: https://www.econbiz.de/10014086651