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How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Harvard business review : HBR 85 (2007) 10, pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
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Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: Journal of marketing research : JMR 44 (2007) 4, pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
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Multichannel shopping : causes and consequences
Venkatesan, Rajkumar; Kumar, V.; Ravishanker, Nalini - In: Journal of marketing 71 (2007) 2, pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
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Measuring and maximizing customer equity: a critical analysis
Kumar, V.; George, Morris - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
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Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.; Aksoy, Lerzan; Donkers, Bas; Venkatesan, Rajkumar - In: Journal of service research : JSR 13 (2010) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
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Is there more to international diffusion than culture? : an investigation on the role of marketing and industry variables
Peters, Kay; Albers, Sönke; Kumar, V. - 2008 - October 2008 (1st draft)
Persistent link: https://www.econbiz.de/10009010428
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Customer relationship management in business markets
Venkatesan, Rajkumar; Kumar, V.; Reinartz, Werner J. - In: Handbook of business-to-business marketing, (pp. 311-331). 2012
Persistent link: https://www.econbiz.de/10009500147
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Scheming lovers and their secrets : strategy-making in the Kamasutra
Kumar, Vikas - In: Homo oeconomicus 28 (2011) 4, pp. 479-498
Persistent link: https://www.econbiz.de/10009508818
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Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten; Kumar, V.; Rohde, Carsten - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
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Does monotheism cause conflict?
Kumar, Vikas - In: Homo oeconomicus 29 (2012) 1, pp. 95-118
Persistent link: https://www.econbiz.de/10009552247