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Customer satisfaction and sales performance in wine tasting rooms
Shapiro, Marin; Gómez, Miguel I. - In: International journal of wine business research : IJWBR 26 (2014) 1, pp. 45-60
Persistent link: https://www.econbiz.de/10010339768
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High desert wine : a discrete choice analysis of consumer preferences for New Mexican vine
Alimova, Nasiba; Lillywhite, Jay Mitchell; Hurd, Brian H.; … - In: Journal of food products marketing 14 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003766962
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Millennials as luxury wine buyers in the United States?
Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
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A troubled relationship : an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other
Palan, Kay M.; Mallalieu, Lynnea - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 242-254
Persistent link: https://www.econbiz.de/10009657995
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The influence of label on wine consumption : its effects on young consumers' perception of authenticity and purchasing behaviour
Lunardo, Renaud - In: International marketing and trade of quality food products, (pp. 279-295). 2009
Persistent link: https://www.econbiz.de/10003835848
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Young adult interaction with wine in the UK
Ritchie, Caroline - In: International journal of contemporary hospitality management 23 (2011) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10008992200
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The wine consumption preferences of young people : a Spanish case study
Garcia, Teresa; Barrena, Ramo; Grande, Ildefonso - In: International journal of wine business research : IJWBR 25 (2013) 2, pp. 94-107
Persistent link: https://www.econbiz.de/10009770379
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Young consumers' preferences for water-saving wines : an experimental study
Pomarici, Eugenio; Asioli, Daniele; Vecchio, Riccardo; … - In: Wine Economics and Policy 7 (2018) 1, pp. 65-76
' (N = 200) characteristics related to their personal values, pro-environmental attitudes, wine habits, labeling attitudes … prices for water saving labeled wines. Additionally, wine consumption frequency, label trust and use as well as consumers … insights to policy makers and wine producers for product differentiation and for more efficiently targeting campaigns towards …
Persistent link: https://www.econbiz.de/10011868457
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Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline; Vanderlinden, Mario; Rousseau, Sandra - In: Journal of marketing communications 30 (2024) 3, pp. 389-412
Persistent link: https://www.econbiz.de/10014529302
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Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
Yarrow, Kit; O'Donnell, Jayne - 2009 - 1st ed
Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers
Persistent link: https://www.econbiz.de/10003834006