Similar Search Results

The probit choice model under sequential search with an application to online retailing

Kim, Jun B.; Albuquerque, Paulo; Bronnenberg, Bart J. - 2015

Persistent link: https://www.econbiz.de/10011567501

The probit choice model under sequential search with an application to online retailing

Kim, Jun B.; Albuquerque, Paulo; Bronnenberg, Bart J. - In: Management science : journal of the Institute for … 63 (2017) 11, pp. 3911-3929

Persistent link: https://www.econbiz.de/10011772814

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Hanssens, Dominique M - 2013

Persistent link: https://www.econbiz.de/10013090036

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Hanssens, Dominique M; Purohit, Debu; Staelin, Richard; … - 2012

This series of discussions presents commentaries and a rejoinder on strategic and managerial issues arising from Albuquerque and Bronnenberg (Albuquerque, P., B. J. Bronnenberg. 2012. Measuring the impact of negative demand shocks on car dealer networks. Marketing Sci. 31(1) 4-23)

Persistent link: https://www.econbiz.de/10014040011

Innovation and distribution : a general equilibrium model of manufacturing and retailing

Bronnenberg, Bart J. - 2018

Persistent link: https://www.econbiz.de/10011947698

Advertising impact generalizations in a marketing mix context

Hanssens, Dominique M. - In: Journal of advertising research 49 (2009) 2, pp. 127-129

Persistent link: https://www.econbiz.de/10003860384

Econometric models

Hanssens, Dominique M. - In: The history of marketing science, (pp. 99-127). 2014

Persistent link: https://www.econbiz.de/10010415909

Market response models for social marketing causes

Hanssens, Dominique M. - In: Continuing to broaden the marketing concept : making …, (pp. 87-96). 2020

Persistent link: https://www.econbiz.de/10012320469

Arguments en faveur d'une recherche à l'interface Marketing-Finance

Hanssens, Dominique M. - In: Recherche et applications en marketing 34 (2019) 3, pp. 154-158

Persistent link: https://www.econbiz.de/10012113818

The value of empirical generalizations in marketing

Hanssens, Dominique M. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 6-8

Persistent link: https://www.econbiz.de/10011865092