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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans
Saravanaraj, M. G.; Pillai, Sruthi - In: International journal of business excellence 14 (2018) 2, pp. 275-283
Persistent link: https://www.econbiz.de/10011954116
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The influence of culture on perception of ethical problems in international marketing
Armstrong, Robert W. - 1993
Persistent link: https://www.econbiz.de/10000603200
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Cultural diversity in people's attitudes and perceptions
Petkova, Dijana Petkova (contributor) - 2006
Persistent link: https://www.econbiz.de/10003306922
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Risk perception and risk avoidance : the role of cultural identity and personal relevance
Carvalho, Sergio W.; Block, Lauren G.; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 319-326
Persistent link: https://www.econbiz.de/10003793568
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Cultural differences in organizational citizenship behavior : a comparison between Chinese and American employess
Becton, J. Bret; Field, Hubert S. - In: The international journal of human resource management 20 (2009) 8, pp. 1651-1669
Persistent link: https://www.econbiz.de/10003887667
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Brand meaning and its creation in a cross-cultural context
First, Ivana - 2009
Persistent link: https://www.econbiz.de/10003889161
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Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae; Cude, Brenda J. - In: Journal of international consumer marketing 21 (2009) 4, pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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The illusion of transparency in negotiation : culture's consequences on negotiation biases and outcomes
Kern, Mary - 2005
Persistent link: https://www.econbiz.de/10003952909
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Investigating the moderating role of cultural practices on the effect of selection fairness perceptions
Walsh, Benjamin M.; Tuller, Michael D.; Barnes-Farrell, … - In: International journal of selection and assessment 18 (2010) 4, pp. 365-379
Persistent link: https://www.econbiz.de/10008778586