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Diplomatic skills used for international marketing practice

Bahles, Michael - In: Central European business review : CEBR 3 (2014) 4, pp. 37-42

Persistent link: https://www.econbiz.de/10010529557

Cosmopolitanism : concept and measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10009756663

How can chief marketing officers strengthen their influence? : a social capital perspective across six country groups

Engelen, Andreas; Lackhoff, Fritz; Schmidt, Susanne - In: Journal of international marketing 21 (2013) 4, pp. 88-109

Persistent link: https://www.econbiz.de/10010233201

Sharing economic rents with intermediaries : a strategy for establishing brands as rent generating assets in international markets

Betts, Stephen C. - In: Journal of international business and economics : JIBE 13 (2013) 4, pp. 123-134

Persistent link: https://www.econbiz.de/10010241889

How Lorestans' stone exporters can play an international role in the world market?

Farhikhteh, Shirzad; Farhikhteh, Fatemeh; Sajadi, Jaffar; … - In: Inventi impact: international trade (2013) 4, pp. 229-240

Persistent link: https://www.econbiz.de/10010243733

Culture and international marketing : a sub-Saharan African context

Darley, William K.; Luethge, Denise J.; Blankson, Charles - In: Journal of global marketing 26 (2013) 4, pp. 188-202

Persistent link: https://www.econbiz.de/10010199649

Micro talk systems

Brunswick, Gary J.; Gnauck, Brian; Amtmann, Raymond; … - In: Journal of business case studies 9 (2013) 4, pp. 311-319

Persistent link: https://www.econbiz.de/10009786498

International marketing in an enlarged European Union : some insights into cultural heterogeneity in Central Europe

Skinner, Heather; Kubacki, Krzysztof; Moss, Gloria; … - In: Journal of East European management studies : JEEMS 13 (2008) 3, pp. 193-215

We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The enlargement of the European Union (EU) in January 2007 has created a 27 member state EU with a population of nearly half a billion. The purpose of this...

Persistent link: https://www.econbiz.de/10010126560

Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning

Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10010337976

The spillover effects of prototype brand transgressions on country image and related brands

Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38

Persistent link: https://www.econbiz.de/10010348972