Ruiz, Belén; Esteban, Águeda; Esteban, Águeda; … - In: BRQ Business Research Quarterly 17 (2014) 4, pp. 259-278
This paper develops a bank reputation model, in an environment of economic crisis specifically marked by the nationalization of Bankia and the offer of financial rescue from the Eurogroup to Spain. From a study among four hundred bank customers, an index is developed reflecting the new...