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New ways to make people save : a social marketing approach
Lusardi, Annamaria; Keller, Punam Anand; Keller, Adam M. - In: Overcoming the saving slump : how to increase the …, (pp. 209-236). 2008
Persistent link: https://www.econbiz.de/10003853887
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Model explaining the predisposition to donate blood from the social marketing perspective
Beerli-Palacio, Asunción; Martín-Santana, Josefa D. - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 205-214
Persistent link: https://www.econbiz.de/10003882277
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Dead cert or long shot : the utility of social marketing in tackling problem gabling in the UK?
Gordon, Ross; Moodie, Crawford - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 243-253
Persistent link: https://www.econbiz.de/10003882286
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Living with translucency - preparing for transparency
Kitchin, Tim; Thellusson, James - In: Corporate transparency : wie Unternehmen im …, (pp. 205-218). 2009
Persistent link: https://www.econbiz.de/10003889828
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The healthy ecosystems, healthy people project : using social marketing to promote environmentally active living
Drummond, Janine R.; Wharf Higgins, S. Joan; Hubert, Edwin - In: International review on public and nonprofit marketing … 6 (2009) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10003889867
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Contribution to social marketing and tax education in Brazil : an analysis of multiple case studies
Silva Santos de Lima, Albertina - In: International review on public and nonprofit marketing … 6 (2009) 2, pp. 185-186
Persistent link: https://www.econbiz.de/10003889877
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How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng; Chen, Tser-yieth; Tseng, Chien-ming - In: Journal of international consumer marketing 21 (2009) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
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Putting patients first : social marketing strategies for treating HIV in developing nations
Chance, Zoe͏̈; Deshpandé, Rohit - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 220-232
Persistent link: https://www.econbiz.de/10003893399
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Doing well by doing good : marketing strategy to help the poor ; the case of commercial banks in Ghana
Koku, Paul Sergius - In: Journal of financial services marketing : JFSM 14 (2009/10) 2, pp. 135-151
Persistent link: https://www.econbiz.de/10003898937
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Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.; Goneau-Lessard, Karine - In: Journal of business research : JBR 62 (2009) 12, pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792