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Social marketing campaigns aim...
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Social marketing
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1
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1
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1
Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
1
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Journal of Social Marketing
92
Apas Papers
42
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
Health marketing quarterly
33
Journal of marketing management : MM
32
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
European Journal of Marketing
10
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
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ECONIS (ZBW)
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Other ZBW resources
165
RePEc
121
USB Cologne (EcoSocSci)
87
EconStor
11
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4
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61
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
62
Exploring catholic social teaching in a social marketing context : history, lessons and future directions
Dann, Susan
;
Dann, Stephen
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 412-424
Persistent link: https://www.econbiz.de/10011623750
Saved in:
63
Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
Saved in:
64
The case for workforce development in social marketing
Pounds, Lea
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 321-326
Persistent link: https://www.econbiz.de/10011628485
Saved in:
65
Where do we go from here? : a research agenda for Islamic marketing borrowing from social marketing
Koku, Paul Sergius
;
Jusoh, Osman
- In:
International journal of islamic marketing and branding
1
(
2015
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10011719762
Saved in:
66
Place identity and sustainable consumption : implications for social marketing
Lee, Christina Kwai Choi
;
Yap, Sheau-Fen
;
Levy, Deborah S.
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011587746
Saved in:
67
The stigma of mental illness : using segmentation for social change
Yeh, Marie A.
;
Jewell, Robert D.
;
Thomas, Veronica L.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011690546
Saved in:
68
Use of marketing in social enterprises
Satar, Mir Shahid
;
Shibu, John
;
Siraj, Sadaf
- In:
International journal of social entrepreneurship and …
4
(
2016
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10011603599
Saved in:
69
Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
Saved in:
70
A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
Saved in:
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