This study attempts to model the development of brand loyalty by examining the simultaneous effects of customer orientation, perceived quality, brand associations, and satisfaction on brand loyalty. Data are used from retail banking and discount store retailing services to examine the direct and...

Purpose The purpose of this paper is to select the best model among alternative models explaining the relationship maintenance in mediation. Design/methodology/approach Four alternative models are employed in order to select best fit model through the test of each construct using Korean and...