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Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?

Tesfom, Goitom; Birch, Nancy J.; Culver, Jeffrey N. - In: Journal of promotion management : JPM 24 (2018) 4, pp. 578-599

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The factors that influence the acceptance and adoption of mobile marketing by university students

Cruz, Rui Manuel Nunes; Rosário, Albérico Travassos; … - In: International journal of business and systems research … 15 (2021) 4, pp. 527-543

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Transformational leadership in hierarchical context : a study of gender differences in the mobile communication sector in Egypt

Elsaid, Abdel Moneim; Mostafa, Basant N. S. - In: The journal of applied business research 32 (2016) 1, pp. 355-366

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Innovation dynamics in the mobile communications market : current trends, empirical analysis and policy options

Syraya, Olga - 2014

Modern 3G mobile technologies as a part of ICT sector belong to key enabling technologies. They have witnessed a fast international diffusion in Europe and beyond and are a target of several recent EU policy initiatives. Considering the framework of the lead market theory and of the innovation...

Persistent link: https://www.econbiz.de/10011349675

Customer-base management in network industries : the moderating role of network size and market growth

Maicas, Juan Pablo; Sesé, F. Javier - In: European management review : the journal of the … 12 (2015) 4, pp. 209-220

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Who (dis)continues to use SMS in the age of ubiquitous mobile Internet access? : a two-level investigation of residential mobile communications customers in Germany

Gerpott, Torsten J. - In: International journal of e-business research : an … 11 (2015) 3, pp. 31-53

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Simple mobile banking : learning from developing countries

Gómez Barroso, José Luis; Marbán-Flores, Raquel - In: International journal of business innovation and research 8 (2014) 5, pp. 485-497

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The changing paradigm of health and mobile phones : an innovation in the health care system

Nisha, Nabila; Iqbal, Mehree; Rifat, Afrin - In: Journal of global information management : an official … 27 (2019) 1, pp. 19-46

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An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty

Giovanis, Apostolos; Tsoukatos, Evangelos - In: Journal of transnational management : the official … 22 (2017) 1, pp. 4-24

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The evolution of R&D capability in multinational corporations in emerging markets : evidence from China

Qi, Meng; Wang, Yi; Zhang, Marina Yue; Zhu, Hengyuan - In: International journal of technology management : IJTM 64 (2014) 2/4, pp. 210-231

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