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286
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30
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321
Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction
Kamakura, Wagner A.
;
Wedel, Michel
;
de Rosa, Fernando
; …
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10006170792
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322
The dynamics of value segments: modeling framework and empirical illustration
Brangule-Vlagsma, Kristine
;
Pieters, Rik G.M.
;
Wedel, Michel
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10006173795
Saved in:
323
Introduction to the Special Issue on Market Segmentation
Wedel, Michel
;
Kamakura, Wagner
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 181-184
Persistent link: https://www.econbiz.de/10006173800
Saved in:
324
Marketing data, models and decisions
Wedel, Michel
;
Kamakura, Wagner
;
Böckenholt, Ulf
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 203-208
Persistent link: https://www.econbiz.de/10006184640
Saved in:
325
Judgments of brand similarity
Bijmolt, Tammo H.A.
;
Wedel, Michel
;
Pieters, Rik G.M.
; …
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10006199590
Saved in:
326
A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness
Steenkamp, Jan-Benedict E.M.
;
Hofstede, Frenkel ter
; …
- In:
Journal of marketing
63
(
1999
)
2
,
pp. 55-69
Persistent link: https://www.econbiz.de/10005968703
Saved in:
327
Identifying Innovators for the Cross-Selling of New Products
Kamakura, Wagner A.
;
Kossar, Bruce S.
;
Wedel, Michel
- In:
Management science : journal of the Institute for …
50
(
2004
)
8
,
pp. 1120-1133
Persistent link: https://www.econbiz.de/10006079914
Saved in:
328
Profile Construction in Experimental Choice Designs for Mixed Logit Models - The construction of designs for mixed logit models and their superior performance in a wide variety of...
Sándor, Zsolt
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10006891962
Saved in:
329
Identifying Spatial Segments in International Markets - A model accommodating various forms of spatial dependence on international segmentation
Hofstede, Frenkel Ter
;
Wedel, Michel
;
Steenkamp, …
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
2
,
pp. 160-177
Persistent link: https://www.econbiz.de/10006894410
Saved in:
330
Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of...
DeSarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Wedel, Michel
; …
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10006898242
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