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Designing Conjoint Choice Experiments Using Managers' Prior Beliefs
Sándor, Zsolt; wedel, Michel - In: Journal of marketing research : JMR 38 (2001) 4, pp. 430-444
Persistent link: https://www.econbiz.de/10006656377
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Factor Analysis and Missing Data
Kantakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 37 (2000) 4, pp. 490-498
Persistent link: https://www.econbiz.de/10006660802
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Response Latencies in the Analysis of Conjoint Choice Experiments
Haaijer, Rinus; Kamakura, Wagner; Wedel, Michel - In: Journal of marketing research : JMR 37 (2000) 3, pp. 376-382
Persistent link: https://www.econbiz.de/10006661866
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A Comparison of Multidimensional Scaling Methods for Perceptual Mapping
Bijmolt, Tammo H.A.; Wedel, Michel - In: Journal of marketing research : JMR 36 (1999) 2, pp. 277-285
Persistent link: https://www.econbiz.de/10006666710
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International Market Segmentation Based on Consumer-Product Relations
Hofstede, Frenkel ter; Steenkamp, Jan-Benedict E.M.; … - In: Journal of marketing research : JMR 36 (1999) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10006667567
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A Bayesian approach to the spatial representation of market structure from consumer choice data
DeSarbo, Wayne S.; Kim, Youngchan; Wedel, Michel; Fong, … - In: European journal of operational research : EJOR 111 (1998) 2, pp. 285-305
Persistent link: https://www.econbiz.de/10006669394
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Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 35 (1998) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006670179
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Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 34 (1997) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006672516
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Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
Vriens, Marco; Wedel, Michel; Wilms, Tom - In: Journal of marketing research : JMR 33 (1996) 1, pp. 73-85
Persistent link: https://www.econbiz.de/10006677292
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Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel; Kamakura, Wagner A.; DeSarbo, Wayne S.; … - In: Journal of marketing research : JMR 32 (1995) 4, pp. 457-462
Persistent link: https://www.econbiz.de/10006679927