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Online-Marketing
12,878
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12,655
Emotion
10,420
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9,491
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9,467
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7,886
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7,661
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6,057
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6,050
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4,310
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4,258
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2,891
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2,881
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2,405
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2,399
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2,144
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2,126
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2,124
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1,998
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1,988
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1,973
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1,972
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1,964
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1,539
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1,522
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1,361
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1,347
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1,298
Theorie
1,278
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1,255
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1,198
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1,161
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1,160
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1,153
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1,149
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1,125
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1,092
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1,081
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1,073
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Pelsmacker, Patrick de
69
Ashkanasy, Neal M.
61
Gierl, Heribert
56
Kreutzer, Ralf T.
47
Septianto, Felix
46
Bauer, Hans H.
44
Esch, Franz-Rudolf
42
Winden, Frans A. A. M. van
41
Dens, Nathalie
39
Eisend, Martin
37
Bagozzi, Richard P.
35
Huber, Frank
34
Wilbur, Kenneth C.
34
Loureiro, Sandra Maria Correia
32
Goldfarb, Avi
31
Tucker, Catherine
31
Diehl, Sandra
30
Dwivedi, Yogesh Kumar
30
Skiera, Bernd
29
Taylor, Charles Raymond
29
Hopfensitz, Astrid
28
Reijmersdal, Eva A. van
28
Benhabib, Jess
27
Han, Heesup
27
Mattila, Anna S.
27
Yoon, Sukki
27
Hudders, Liselot
26
Law, Chun Hung Roberts
26
Okazaki, Shintaro
26
Pauwels, Koen
26
Terlutter, Ralf
26
Bosman, Ronald
25
Chaffey, Dave
25
Fritz, Wolfgang
25
Härtel, Charmine E. J.
25
Huy, Quy
24
Phau, Ian
24
Stafford, Marla Royne
24
Stephen, Andrew T.
24
Choi, Yung Kyun
23
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Springer Fachmedien Wiesbaden
133
National Bureau of Economic Research
68
IGI Global
31
Information Resources Management Association
17
OECD
15
Haufe-Lexware GmbH & Co. KG
14
Books on Demand GmbH <Norderstedt>
13
Springer Gabler <Firma>
13
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer-Verlag GmbH
9
Universität Mannheim
9
Verlag Dr. Kovač
8
Fachhochschule Reutlingen / European School of Business
7
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
7
Peter Lang GmbH
7
Technische Universität Braunschweig
7
Campus Verlag
6
Organisation for Economic Co-operation and Development
6
Shaker Verlag
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Springer International Publishing
6
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6
Wiley-VCH
6
Deutsche Werbewissenschaftliche Gesellschaft
5
Edward Elgar Publishing
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Verlag Franz Vahlen
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IP Deutschland GmbH <Köln>
4
International Institute of Social and Economic Sciences
4
Rheinwerk Verlag
4
epubli GmbH
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Goethe-Universität Frankfurt am Main
3
Gottfried Wilhelm Leibniz Universität Hannover
3
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Journal of business research : JBR
687
Journal of retailing and consumer services
378
Journal of advertising research
331
International journal of hospitality management
280
Journal of marketing communications
255
Journal of advertising : official publication of the American Academy of Advertising
253
International journal of advertising : the review of marketing communications
244
International journal of advertising : the quarterly review of marketing communications
243
Psychology & marketing
232
SpringerLink / Bücher
224
International journal of internet marketing and advertising : IJIMA
219
Tourism management : research, policies, practice
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Journal of promotion management : JPM
157
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
149
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of business ethics : JOBE
130
Journal of promotion management : innovations in planning and applied research
128
European journal of marketing : EJM
127
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
120
Journal of marketing research : JMR
118
Springer eBook Collection
117
The journal of product & brand management
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Marketing letters : a journal of research in marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of consumer research : JCR ; an interdisciplinary bimonthly
108
Journal of travel and tourism marketing
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Cogent business & management
100
International journal of contemporary hospitality management
100
Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of hospitality marketing & management
98
International journal of electronic marketing and retailing : IJEMR
97
Technological forecasting & social change : an international journal
97
The journal of brand management : an international journal
96
Journal of marketing management : MM
95
Information systems research : ISR
92
Journal of marketing
90
Journal of internet commerce
83
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ECONIS (ZBW)
28,207
USB Cologne (EcoSocSci)
445
RePEc
235
EconStor
130
BASE
33
Other ZBW resources
16
OLC EcoSci
13
USB Cologne (business full texts)
2
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28971
Buying & selling online
Watson, John
-
2001
-
1. American ed.
Persistent link: https://www.econbiz.de/10004724071
Saved in:
28972
Brand building on the Internet
Lindstrøm, Martin
;
Andersen, Tim Frank
-
2001
-
Reprint.
Persistent link: https://www.econbiz.de/10004725470
Saved in:
28973
Strategic affiliate marketing
Goldschmidt, Simon
;
Junghagen, Sven
;
Harris, Uri
-
2003
Persistent link: https://www.econbiz.de/10004725480
Saved in:
28974
Streetwise low cost Web site promotion : every possible way to make your web site a success, without spending lots of money
Feig, Barry
-
2001
Persistent link: https://www.econbiz.de/10004726085
Saved in:
28975
"All to one" : the winning model for marketing in the post-internet economy
Luengo-Jones, Steve
-
2001
Persistent link: https://www.econbiz.de/10004727100
Saved in:
28976
Marketing with e-mail : a spam-free guide to increasing sales, building loyalty, and increasing awareness
Kinnard, Shannon
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10004731601
Saved in:
28977
Startup.com
Nokes, Sebastian
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004731671
Saved in:
28978
E-market dominance : how to use the Internet to win and keep customers
Ash, Brian
;
Lambert, Tom
-
2001
Persistent link: https://www.econbiz.de/10004731684
Saved in:
28979
Effective e-mail marketing : the complete guide to creating successful campaigns
Lewis, Herschell Gordon
-
2002
-
2. [Dr.]
Persistent link: https://www.econbiz.de/10004747655
Saved in:
28980
The complete e-shop
Whiteley, David
-
2002
-
repr.
Persistent link: https://www.econbiz.de/10004750062
Saved in:
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