brand portfolios and global supply networks could be effectively managed in a united way. In this vein, the purpose of this … paper is to explain how the triplet of product, brand, and retail channel could affect SC performance, and how the … technique was deployed to examine the impact of strategic combinations of product, brand, and retail channel on SC strategy …

implications – Love, the underlying thread that connects a family, can be used by brand managers to appeal to multiple family …

addresses three research questions: first, how consumers view the idea of sponsorship tattooing; second, how the brand of the … highlighted three important themes related to tattoos, sponsorships and brand perceptions: meaning of the tattoo itself, meaning … related to the brand and the tattoo and meaning related to the tattoo and athlete. Practical implications For practitioners …

facility and type of food, and to discover the extent to which it creates confidence to gastronomic consumers and the brand of … study undoubtedly show that consumers have great confidence in this social network and that it creates a certain brand and … interviewing people in gastronomy, regarding the impact of social networks on brand, attitude and consumer confidence, can provide …

paper aims to explore the hidden value of observed landscapes and lived “lifescapes” as unformulated brand experiences …, particularly those relevant to regional meat. These inform the brand identity construct following Kapferer’s (1997) brand identity … experience, it must be recognised, articulated and formalised into a brand to enable authentic communications of place meaning to …

and value-add content, and is perceived to be a useful tool for achieving and sustaining trusted brand status. Creating …

expectation confirmation model (ECM) combined with brand awareness and image, website quality and visual appeal to evaluate the … Brand awareness, brand image and satisfaction are the variables that best explain continuance intention. The leftover … constructs can empirically explain ECM. Originality/value This study seeks to understand the significance of brand awareness and …

“traditional” pub into a successful brand. This research assesses the value of branding to the public house industry by looking at … communicating brand values to customers. The paper concludes that it is possible to develop successful pub brands but there are a …