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Internal stakeholders' claims on branding a state university
Dholakia, Ruby R. - In: Services marketing quarterly 38 (2017) 4, pp. 226-238
Persistent link: https://www.econbiz.de/10011798686
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Mobile communications and mobile commerce : conceptual frames to grasp the global tectonic shifts
Dholakia, Nikhilesh; Rask, Morten; Dholakia, Ruby R. - In: M-commerce : global experiences and perspectives, (pp. 1-14). 2006
Persistent link: https://www.econbiz.de/10003563643
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It's an m-world after all : lessons from global patterns of mobile commerce
Dholakia, Nikhilesh; Rask, Morten; Dholakia, Ruby R. - In: M-commerce : global experiences and perspectives, (pp. 259-275). 2006
Persistent link: https://www.econbiz.de/10003563729
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Social marketing and development
Dholakia, Ruby R.; Dholakia, Nikhilesh - 2009
Persistent link: https://www.econbiz.de/10003876646
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Mobility, sociability and creativity in a networked world
Dholakia, Nikhilesh; Dholakia, Ruby R. - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 45-59). 2011
Persistent link: https://www.econbiz.de/10009241389
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Production and marketing of art in China : Traveling the long, hard road from industrial art to high art
Dholakia, Ruby R.; Duan, Jingyi; Dholakia, Nikhhilesh - In: Arts and the market 5 (2015) 1, pp. 25-44
Persistent link: https://www.econbiz.de/10011431955
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Location-based mobile advertisements and gender targeting
Banerjee, Syagnik; Dholakia, Ruby R. - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 198-214
Persistent link: https://www.econbiz.de/10009666646
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India's emerging retail systems : coexistence of tradition and modernity
Dholakia, Nikhilesh; Dholakia, Ruby R.; Chattopadhyay, Atish - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 252-265
Persistent link: https://www.econbiz.de/10009621048
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Factors impacting the adoption of the internet among SMEs
Dholakia, Ruby R.; Kshetri, Nir - In: Small business economics : an entrepreneurship journal 23 (2004) 4, pp. 311-322
Persistent link: https://www.econbiz.de/10002127271
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CRM, KDD and relationship marketing : requisite trio for sustainable e-marketing
Dholakia, Nikhilesh; Bang, Jounghae; Dholakia, Ruby R. - 2005
Persistent link: https://www.econbiz.de/10003297630