Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’...

The article considers the modern state of the power industry and its place in the Ukrainian economy as a basis of sustainable development and competitiveness of the country with consideration of high power intensity of the national gross domestic product. It analyses barriers on the way to...

The article identifies needs of the target group, namely structure of motives, which justify making a decision to buy, in order to create efficient marketing strategy of an enterprise, which sell solar-driven equipment in Ukraine. There are five segments in the domestic market of helio-systems:...

The article is devoted to the problem of management of behaviour of retail trade consumers. It shows importance of this topic at the stage of market changes in economic and social spheres. Generalising theoretical provisions about models of consumer behaviour, the article marks out three main...

The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...

This study analyses and compares the theories relating to advertising and competition in economics literature with their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and competition. A survey of the main literature in economic...

Purpose: Deshopping is the return of products, after they have fulfilled the purposefor which they were borrowed. Previous research indicates that deshopping is aprevalent and growing consumer behaviour. This paper examines deshopping from aretail perspective. It is a case study of interviews...

The purpose of this article is to provide a better understanding of what triggers consumers' interest toward sustainable tourism by identifying the factors which either motivate or demotivate consumers during the purchase decision process relating to sustainable tourism supply options. An...

Computer technologies, in general, and Internet technologies, in particular, have had a tremendous impact on all aspects of business over the last several years. One area of continued concern is the protection of intellectual properties within the boundaries of these computer-mediated...