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Return on influence : the revo...
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Marketing
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9,023
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7,469
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2,984
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Kotler, Philip
228
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215
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190
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121
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98
Fritz, Wolfgang
73
Wiedmann, Klaus-Peter
71
Kaiser, Harry M.
68
Good, Darrel L.
65
Bauer, Hans H.
64
Belz, Christian
63
Homburg, Christian
63
Wilson, William W.
62
Kreutzer, Ralf T.
59
Huber, Frank
57
Kirchgeorg, Manfred
54
Jabbar, Mohammad A.
52
Reinecke, Sven
52
Sheth, Jagdish N.
51
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Tomczak, Torsten
49
Dwivedi, Yogesh Kumar
47
Zerres, Michael P.
47
Baker, Michael John
45
Vrontis, Demetris
45
Dichtl, Erwin
42
Kuß, Alfred
42
Garcia, Philip
41
Kleinaltenkamp, Michael
41
Tadajewski, Mark
41
Brown, Stephen
40
Kerin, Roger A.
40
Unger, Fritz
40
Backhaus, Klaus
39
Brorsen, B. Wade
39
Burmann, Christoph
39
Diller, Hermann
39
Kuchler, Theresa
38
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Department of Agricultural, Food and Resource Economics, Michigan State University
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Springer Fachmedien Wiesbaden
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Charles H. Dyson School of Applied Economics and Management, Cornell University
188
IGI Global
164
Department of Agribusiness and Applied Economics, North Dakota State University
147
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NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
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40
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33
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30
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29
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26
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University of Western Sydney
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Agricultural Marketing Service, Department of Agriculture
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European Society for Opinion and Marketing Research
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European Journal of Marketing
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Journal of retailing and consumer services
343
Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
272
Industrial marketing management : the international journal for industrial and high-tech firms
244
Springer eBook Collection
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Marketing Intelligence & Planning
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Journal of Food Distribution Research
208
International journal of internet marketing and advertising : IJIMA
193
Information systems research : ISR
177
Journal of marketing management : MM
170
Management science : journal of the Institute for Operations Research and the Management Sciences
164
Tourism management : research, policies, practice
164
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157
Journal of management information systems : JMIS
150
Business horizons
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Psychology & marketing
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Management Science
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Europäische Hochschulschriften / 5
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
136
Journal of Consumer Marketing
133
Journal of Agricultural and Applied Economics
130
Journal of marketing education : JME
129
International journal of hospitality management
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
125
Journal of the Academy of Marketing Science
124
International journal of business information systems : IJBIS
120
Marketing intelligence & planning
120
European journal of marketing : EJM
118
Journal of strategic marketing
117
Marketing science
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Strategic Direction
110
Electronic commerce research
109
Journal of marketing communications
107
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel and tourism marketing
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Cogent business & management
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
7,153
RePEc
6,899
Other ZBW resources
2,965
BASE
1,861
EconStor
606
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OLC EcoSci
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61
Online communities in Poland; are e-commerce companies involved in creating and managing online social networks?
Grzesiuk, Aleksandra
;
Frąckiewicz, Ewa
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10010393568
Saved in:
62
The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
;
Spekman, Robert E.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
Saved in:
63
Efficiency analysis of information technology and online social media networks management : an integrated DEA-model assessment
Martínez-Núñez, Margarita
;
Pérez-Aguiar, Waldo Saul
- In:
Information & management : the internat. journal of …
51
(
2014
)
6
,
pp. 712-725
Persistent link: https://www.econbiz.de/10010411639
Saved in:
64
Online social networks and leadership : implications of a new online working environment for leadership
Korzynski, Pawel
- In:
International journal of manpower
34
(
2013
)
8
,
pp. 975-994
Persistent link: https://www.econbiz.de/10010228595
Saved in:
65
Understanding willingness to pay for social network sites
Vock, Marlene
;
Dolen, Willemijn M. van
;
Ruyter, Ko de
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10009782139
Saved in:
66
Online social networking and office environmental factors that affect worker productivity
Smith, Alan D.
- In:
International journal of procurement management
6
(
2013
)
5
,
pp. 578-608
Persistent link: https://www.econbiz.de/10010207615
Saved in:
67
The e-SOCAPIT scale : a multi-item instrument for measuring online social capital
Pinho, Jose Carlos
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009793417
Saved in:
68
Assessing data access issues in online platforms
Graef, Inge
;
Wahyuningtyas, Sih Yuliana
;
Valcke, Peggy
- In:
Telecommunications policy : the international journal …
39
(
2015
)
5
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011495141
Saved in:
69
Mandating portability and interoperability in online social networks : regulatory and competition law issues in the European Union
Graef, Inge
- In:
Telecommunications policy : the international journal …
39
(
2015
)
6
,
pp. 502-514
Persistent link: https://www.econbiz.de/10011496398
Saved in:
70
The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.
;
Waiguny, Martin K. J.
;
Abfalter, Dagmar
- In:
International journal of entrepreneurial venturing
7
(
2015
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
Saved in:
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