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The marketing book
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Subject
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Marketing
47
Marketingmanagement
20
Marketing management
15
Strategisches Management
11
Marketingtheorie
10
Marketing theory
9
Consumer behaviour
6
Konsumentenverhalten
6
USA
6
Aufsatzsammlung
5
Großbritannien
5
United States
5
Werbung
5
Absatz
4
Einführung
4
Wörterbuch
4
Research
3
Strategic management
3
Theorie
3
Theory
3
United Kingdom
3
Adverse Selektion
2
Adverse selection
2
Advertising
2
Bibliometrics
2
Bibliometrie
2
Fachzeitschrift
2
Industrie
2
Industriedesign
2
Innovation
2
International competition
2
Internationaler Wettbewerb
2
Journal
2
Management
2
Marktforschung
2
Michael John Baker
2
Organisation
2
Product management
2
Produktmanagement
2
Produktpolitik
2
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Online availability
All
Undetermined
8
Type of publication
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Book / Working Paper
69
Article
22
Type of publication (narrower categories)
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Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatzsammlung
5
Lehrbuch
5
Textbook
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
3
Book section
3
Enzyklopädie
3
Nachruf
3
Bibliografie enthalten
2
Bibliography included
2
Festschrift
2
Wörterbuch
2
Einführung
1
Konferenzschrift
1
Nachschlagewerk
1
Reference book
1
viewpoint
1
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Language
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English
71
Undetermined
20
Author
All
Baker, Michael John
86
Baker, Michael J.
8
Hart, Susan J.
5
Parkinson, Stephen T.
3
Saren, Michael
3
Hart, Susan
2
Shaw, Susan A.
2
Badot, Olivier
1
Becker, Sven H.
1
Black, C. D.
1
Brown, Stephen
1
Cameron, Emma
1
Din, Amr K. el
1
Gummesson, Evert
1
Gunay, G. Nazan
1
Hart, S. J.
1
Hood, Neil
1
Hunt, Shelby D.
1
MacTavish, Ronald
1
Madhavaram, Sreedhar
1
Michie, James
1
Moller, K.
1
Tadajewski, Mark
1
Ughanwa, Davidson O.
1
Ughanwa, Oyemeka D.
1
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Institution
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Chartered Institute of Marketing
2
NetLibrary, Inc
1
Social Science Research Council
1
Published in...
All
Journal of customer behaviour
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
EuroMed journal of business
2
Journal of historical research in marketing
2
The marketing book
2
The marketing review
2
EBSCOhost eBook Collection
1
European journal of marketing : EJM
1
International encyclopedia of business and management series
1
Journal of East-West business
1
Journal of Historical Research in Marketing
1
Journal of business-to-business marketing
1
Journal of euromarketing
1
Macmillan business
1
Macmillan reference books
1
Marketing
1
Marketing theory : a student text
1
Penguin Books
1
Penguin modern management texts
1
Routledge reference
1
The marketing series
1
Tourism and hospitality research : the surrey quarterly review
1
Working paper series / University of Strathclyde, Department of Marketing
1
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Source
All
ECONIS (ZBW)
50
USB Cologne (EcoSocSci)
39
OLC EcoSci
1
Other ZBW resources
1
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1
Marketing strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
2
Michael J. Baker : reflections on a career in marketing
Baker, Michael John
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 223-230
Persistent link: https://www.econbiz.de/10009758435
Saved in:
3
Marketing: an introductory text
Baker, Michael J.
;
Baker, Michael John
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10002468453
Saved in:
4
Product strategy and management
Baker, Michael J.
;
Baker, Michael John
;
Hart, Susan
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003399076
Saved in:
5
The marketing book
Baker, Michael John
(
contributor
); …
-
2003
-
5th ed.
Persistent link: https://www.econbiz.de/10001679767
Saved in:
6
The role of design in international competitiveness
Ughanwa, Davidson O.
-
1989
Persistent link: https://www.econbiz.de/10013487798
Saved in:
7
Michael J. Baker : reflections on a career in marketing
Baker, Michael John
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 223-230
Persistent link: https://www.econbiz.de/10010146798
Saved in:
8
Marketing : an introd. text
Baker, Michael John
-
1987
-
4. ed
Persistent link: https://www.econbiz.de/10000726854
Saved in:
9
Dictionary of marketing & advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
10
The marketing book
Baker, Michael John
(
contributor
)
-
1994
-
3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
Saved in:
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