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How the burdens of ownership promote consumer usage of access-based services
Schäfers, Tobias; Lawson, Stephanie J.; Kukar-Kinney, … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 569-577
Persistent link: https://www.econbiz.de/10011537282
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No vehicle means no aid : a paradigm change for the humanitarian logistics business model
Hirschinger, Micha; Moser, Roger; Schäfers, Tobias; … - In: Thunderbird international business review 58 (2016) 5, pp. 373-384
Persistent link: https://www.econbiz.de/10011566186
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Die Beziehung zum Kunden gestalten
Schäfers, Tobias; Dahlhoff, Hans-Dieter - In: Strategie und Technik des Automobilmarketing, (pp. 237-267). 2013
Persistent link: https://www.econbiz.de/10010426296
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Strategisches Social-Media-Measurement : Wege zur Effektivitäts- und Effizienzmessung
Schamari, Julia; Schäfers, Tobias - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 4, pp. 54-59
Persistent link: https://www.econbiz.de/10009580714
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Trusted Friends : die Nutzung von Social Media zur Generierung und Förderung von Vertrauen
Gresel, Ronja; Schäfers, Tobias; Basting, Jochen - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 4, pp. 22-26
Persistent link: https://www.econbiz.de/10009580727
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Moving the needle : publishing academic-practitioner research in Industrial Marketing Management
Borgh, Michel van der; Schäfers, Tobias; Lindgreen, Adam; … - In: Industrial marketing management : the international … 103 (2022), pp. A1-A6
Persistent link: https://www.econbiz.de/10013255660
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On-demand features : consumer reactions to tangibility and pricing structure
Schäfers, Tobias; Leban, Marina; Vogt, Florian - In: Journal of business research : JBR 139 (2022), pp. 751-761
Persistent link: https://www.econbiz.de/10013194463
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
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Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements
Cobbs, Joe; Schäfers, Tobias; Groza, Mark D. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 357-372
Persistent link: https://www.econbiz.de/10012483473
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Outcome-based contracting from the customers' perspective : a means-end chain analytical exploration
Schäfers, Tobias; Ruffer, Stefan; Böhm, Eva - In: Industrial marketing management : the international … 93 (2021), pp. 466-481
Persistent link: https://www.econbiz.de/10012501919