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The role of mega-sports event...
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Sport event
28
Sportveranstaltung
28
Sport
27
Sports
27
Professional sports
21
Profisport
21
Sportmarketing
21
Sports marketing
21
Canada
20
Kanada
20
Big event
16
Großveranstaltung
16
Sponsoring
14
Sponsorship
14
Brand management
12
Markenführung
12
Sport organization
12
Sportorganisation
12
Consumer behaviour
11
Konsumentenverhalten
11
Sport policy
11
Sportpolitik
11
Management
8
Organisation
8
Organization
8
Social Web
8
Social web
8
Stakeholder
8
Brand image
7
Designation of origin
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7
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7
Welt
7
World
7
USA
6
United States
6
Ball game
5
Ballsport
5
Beziehungsmarketing
5
Relationship marketing
5
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Undetermined
54
Free
7
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Article
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10
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94
Aufsatz in Zeitschrift
94
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4
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English
132
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27
German
1
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O'Reilly, Norm
80
Nadeau, John
52
Séguin, Benoit
41
Parent, Milena M.
21
MacIntosh, Eric W.
18
Heslop, Louise A.
15
Finch, David J.
14
Abeza, Gashaw
13
Kaplan, Alan
8
Pegoraro, Ann
8
Legg, David
7
Naraine, Michael L.
7
Armenakyan, Anahit
6
Doherty, Alison
6
Levallet, Nadège
6
MacIntosh, Eric
6
Burton, Rick
5
Hoye, Russell
5
Lu, Irene R. R.
5
Taks, Marijke
5
Bradish, Cheri L.
4
Ellis, Dana
4
O'Reilly, Norman
4
O’Reilly, Norm
4
Scassa, Teresa
4
Thompson, Ashley
4
Foster, Bill
3
Foster, George
3
Hernandez, Tony
3
Houlihan, Barrie
3
Huybers, Twan
3
Knight, Peter
3
Lettice, Fiona
3
Luk, Peter
3
Olver, Denise
3
Rahinel, Ryan
3
Rutter, Richard
3
Seguin, Benoit
3
Spence, Kirsty
3
Teed, Kenneth C.
3
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International journal of sport management and marketing : IJSMM
33
Journal of sport management : the official journal of the North American Society of Sport Management
17
Sport management review
13
European Sport management quarterly : ESMQ
10
Sport Management Review
7
International journal of sport finance
6
Journal of strategic marketing
4
Sport, Business and Management: An International Journal
4
Annals of tourism research : ATR ; a social sciences journal
3
International Journal of Sport Finance
3
International journal of sports marketing & sponsorship
3
Journal of marketing for higher education
3
Sport, Business and Management : an international journal ; SBM
3
Asian business & management
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
Journal of marketing education : JME
2
Journal of nonprofit & public sector marketing
2
Sport marketing quarterly : for professionals in the business of marketing sport
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The international journal of entrepreneurship and innovation
2
The journal of product & brand management
2
Academy of Management learning & education : AMLE
1
Advances in e-business research (AEBR) book series
1
Contemporary microenterprise : concepts and cases
1
Corporate reputation review : an international journal
1
Industrial Management & Data Systems
1
International Handbook on the Economics of Mega Sporting Events
1
International Journal of Housing Markets and Analysis
1
International Journal of Sports Marketing and Sponsorship
1
International journal of business and emerging markets : IJBEM
1
International journal of event and festival management
1
Journal of Business Research
1
Journal of Entrepreneurship in Emerging Economies
1
Journal of Marketing for Higher Education
1
Journal of business research : JBR
1
Journal of education for business
1
Journal of industry - university collaboration : JIUC
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
106
OLC EcoSci
33
RePEc
13
Other ZBW resources
8
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1
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
2
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
3
Exploring the community and external-agency partnership in sport-for-development programming
MacIntosh, Eric W.
;
Arellano, Alexandra
;
Forneris, Tanya
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10011564400
Saved in:
4
The Youth Olymic Games : a facilitator or barrier of the high-performance sport development pathway?
Kristiansen, Elsa
;
MacIntosh, Eric W.
;
Parent, Milena M.
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011879406
Saved in:
5
The Youth Olymic Games : management and legacy
Houlihan, Barrie
(
ed.
);
Leopkey, Becca
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011861909
Saved in:
6
Introduction : youth, sport and the Youth Olympic Games
Houlihan, Barrie
;
Leopkey, Becca
;
MacIntosh, Eric W.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 237-241
Persistent link: https://www.econbiz.de/10011861911
Saved in:
7
Food and non-alcoholic beverage sponsorship of sporting events : the link to the obesity issue
Danylchuk, Karen E.
;
MacIntosh, Eric W.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
2
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003857573
Saved in:
8
Cross-sectoral variation in organizational culture in the fitness industry
MacIntosh, Eric W.
;
Doherty, Alison
;
Walker, Matt
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 445-464
Persistent link: https://www.econbiz.de/10008695530
Saved in:
9
Conceptualizing a meaningful definition of hazing in sport
Crow, R. Brian
;
MacIntosh, Eric W.
- In:
European Sport management quarterly : ESMQ
9
(
2009
)
4
,
pp. 433-451
Persistent link: https://www.econbiz.de/10003922007
Saved in:
10
An exploration of stakeholder values : in search of common ground within an international sport and development initiative
MacIntosh, Eric W.
;
Spence, Kirsty
- In:
Sport management review
15
(
2012
)
4
,
pp. 404-415
Persistent link: https://www.econbiz.de/10009627405
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