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Journal of advertising : official publication of the American Academy of Advertising
10
Journal of current issues and research in advertising
8
Journal of current issues and research in advertising : JCIRA
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
6
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5
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3
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2
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2
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1
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Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
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ECONIS (ZBW)
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Insights into university freshman weight issues and how they make decisions about eating
Childers, Courntey Carpenter
;
Haley, Eric
;
Jahns, Lisa
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 306-328
Persistent link: https://www.econbiz.de/10009531759
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32
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
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33
Using qualitative research in advertising : strategies, techniques, and applications
Morrison, Margaret A.
;
Haley, Eric
;
Sheehan, Kim Bartel
; …
-
2012
-
2nd ed.
Persistent link: https://www.econbiz.de/10009419512
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34
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-joo
;
Haley, Eric
;
Yang, Kiseol
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 233-253
Persistent link: https://www.econbiz.de/10009757952
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35
How advertising creatives define excellent planning
Haley, Eric
;
Taylor, Ronald
;
Morrison, Margaret
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
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36
Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
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37
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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38
The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Lee, Yoon-joo
;
Haley, Eric
;
Mark, Aimee Y.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10009671489
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39
The influence of advertising context on perceptions of offense
Christy, Timothy P.
;
Haley, Eric
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10003761782
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40
Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
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