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Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364

Persistent link: https://www.econbiz.de/10010408194

To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value

Bhaduri, Gargi; Stanforth, Nancy - In: The journal of product & brand management 26 (2017) 2, pp. 177-189

Persistent link: https://www.econbiz.de/10011700753

Demand Prediction for Luxury Fashion Clothing : The Role of Customers’ Values, Brand Consciousness, and Behavioral Intentions

Janpors, Nicki; Raeisi Ziarani, Morteza; Taghavi, Seyed … - 2023

for luxury fashion clothing products. The study was designed and conducted as a cross-sectional, quantitative research … fashion clothing in Tehran, Iran. The sample size was 285 and the respondents were chosen by randomized cluster sampling. The … have a positive effect on their Brand Consciousness in regard to luxury fashion clothing. Also, customers’ Terminal Values …

Persistent link: https://www.econbiz.de/10014263646

Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

Yoo, Boonghee; Lee, Seung-hee - In: Journal of business research : JBR 65 (2012) 10, pp. 1507-1515

Persistent link: https://www.econbiz.de/10009620125

Purchasing global luxury brands among young Korean consumers

Park, Hye-Jung; Rabolt, Nancy J.; Jeon, Kyung Sook - In: Journal of fashion marketing and management 12 (2008) 2, pp. 244-259

Persistent link: https://www.econbiz.de/10003737215

The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach

Kim, HaeJung - In: Journal of fashion marketing and management 16 (2012) 4, pp. 418-441

Persistent link: https://www.econbiz.de/10009667828

Is my design better? : a co-creation perspective for online fashion design

Zhang, Hao; Ma, Zengguang - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 384-402

Persistent link: https://www.econbiz.de/10013286432

Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1499

Persistent link: https://www.econbiz.de/10009620127

Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands

Strebinger, Andreas; Rusetski, Alexander - In: Journal of global marketing 29 (2016) 1/5, pp. 282-297

Persistent link: https://www.econbiz.de/10011654425

Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media

Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016

Persistent link: https://www.econbiz.de/10011484688

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