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Combined probabilistic linguistic term set and ELECTRE II method for solving a venture capital project evaluation problem
Shen, Feng; Liang, Chen; Yang, Zhiyuan - In: Economic research 35 (2022) 1,1, pp. 60-82
Persistent link: https://www.econbiz.de/10014380400
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The identity of social impact venture capitalists : exploring social linguistic positioning and linguistic distinctiveness through text mining
Toschi, Laura; Ughetto, Elisa; Colladon, Andrea Fronzetti - In: Small business economics : an international journal 60 (2023) 3, pp. 1249-1280
Persistent link: https://www.econbiz.de/10014381605
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Corporate communications in China : a preliminary study
Ying, Fan - In: Contemplating corporate marketing, identity and …, (pp. 122-131). 2010
Persistent link: https://www.econbiz.de/10008658055
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Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd; Zhang, Shi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
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Linguistic diversity on the internet : Arabic, Chinese and Cyrillic script top-level domain names
Baasanjav, Undrah B. - In: Telecommunications policy : the international journal … 38 (2014) 11, pp. 961-969
Persistent link: https://www.econbiz.de/10010498751
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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Targeting e-commerce to Chinese audiences and markets : managing cultural and regional challenges
Hsu, Jeffrey - In: Emerging topics and technologies in information sytems, (pp. 88-101). 2009
Persistent link: https://www.econbiz.de/10003815346
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Chinese wisdom, world quality : a visual semiotic analysis of China's "Zou Xiang Shi Jie" (Going Global)
Cordeiro, Cheryl Marie - In: Multinational enterprise management strategies in …, (pp. 237-259). 2016
Persistent link: https://www.econbiz.de/10011500396
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Etymological studies of "Chinese economics"
Ye, Tan - In: Social sciences in China : a quarterly journal 20 (1999) 4, pp. 36-49
Persistent link: https://www.econbiz.de/10001446659
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The linguistic landscape in rural destinations : a case study of Hongcun Village in China
Lu, Song; Li, Guanghui; Xu, Ming - In: Tourism management : research, policies, practice 77 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012152020