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Marketing services globally : the benefits of e-learning
Blacher-Wilson, Felicia; Mense, Evan G.; Richardson, … - In: Cases on innovations in educational marketing : …, (pp. 313-326). 2011
Persistent link: https://www.econbiz.de/10009406204
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Marketing und Wettbewerb im deutschen Hochschulsystem : eine empirische und implikationenorientierte Analyse
Heiland, Thomas - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598063
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Marketing of an academic program : case study of an engineering program
Kuzior, Aleksandra; Grebski, Michalene; Grebski, Wes - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10013093230
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The influence of marketing communication on perception and decision-making process of service users
Janjić, Ljubica; Dašić, Toma - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 2, pp. 57-66
Persistent link: https://www.econbiz.de/10014635155
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Die Macht der Unterscheidung : Markenstrategie und Märktedynamik am Beispiel von Continental und Dachser
Erker, Paul - In: Marketinggeschichte : die Genese einer modernen …, (pp. 296-322). 2007
Persistent link: https://www.econbiz.de/10003543031
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Comparative analysis of the practice of Internet use in the marketing activities of higher education institutions in Poland and Ukraine
Kisiołek, Artur; Karyy, Oleh; Нalkiv, Liubov - In: Comparative economic research : Central and Eastern Europe 23 (2020) 2, pp. 87-102
In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions’ (HEIs) marketing policies to be diversified, digitalized, and integrated into the...
Persistent link: https://www.econbiz.de/10012417665
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Marketing and internationalization strategies of Romanian universities based on EU convergence indicators
Dima, Alina Mihaela; Vasilache, Simona; Cantaragiu, Ramona - In: Proceedings of the 20th Annual Conference on Marketing …, (pp. 27-35). 2012
Persistent link: https://www.econbiz.de/10009731035
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Archieving excellence in exporting intangible-intensive goods : measuring economic performance
Di Tommaso, Marco Rodolfo; Rubini, Lauretta - In: Measuring business excellence : the journal of … 16 (2012) 3, pp. 72-83
Persistent link: https://www.econbiz.de/10009671267
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Understanding university image : a structural equation model approach
Duarte, Paulo O.; Alves, Helena B.; Raposo, Mário - In: International review on public and nonprofit marketing … 7 (2010) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10003979161