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Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert; Schweidler, Janine - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
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Vampire in der Werbung : die Bedeutung der Blickregistrierung für die Werbewirkungsmessung
Hofer, Natalie; Klaghofer, Kathrin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 56 (2010) 1, pp. 41-45
Persistent link: https://www.econbiz.de/10003956954
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Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
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Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen
Teller, Christoph - 2007
Persistent link: https://www.econbiz.de/10003568160
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The effect of regulatory depletion on attitude certainty
Wan, Echo Wen; Rucker, Derek D.; Tormala, Zakary L.; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
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Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin; Meng, Juan; Zhou, Shuhua - In: Journal of promotion management : JPM 18 (2012) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
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The effect of product positioning in a comparison table on consumers' evaluation of a sponsor
Choi, Jungsil; Myer, Duane W. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 367-380
Persistent link: https://www.econbiz.de/10009530694
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Irrationality in consumer behavior and its influence over the advertising messages perception
Pospisil, Jan - In: Proceedings of the 18th Annual Conference on Marketing …, (pp. 374-378). 2010
Persistent link: https://www.econbiz.de/10009492203