Examining third-person perceptions in the context of sexually oriented advertising
Year of publication: |
2012
|
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Authors: | Pan, Po-lin ; Meng, Juan ; Zhou, Shuhua |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 2, p. 189-208
|
Subject: | Sexualität | Sexuality | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
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