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Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Patrício, Lia - In: Journal of service research 23 (2020) 4, pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
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The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel - In: Journal of business research : JBR 125 (2021), pp. 103-119
Persistent link: https://www.econbiz.de/10012494048
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"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús; Pérez, Lourdes; Grott, Emily - In: Journal of retailing and consumer services 34 (2017), pp. 219-228
Persistent link: https://www.econbiz.de/10011629059
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Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Journal of service research : JSR 21 (2018) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
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Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study
Cambra-Fierro, Jesús; Hart, Susan; Polo-Redondo, Yolanda; … - In: Quality & Quantity: International Journal of Methodology 46 (2012) 3, pp. 855-871
Persistent link: https://www.econbiz.de/10010993141
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Managing service recovery processes : the role of customers' age
Cambra-Fierro, Jesús; Berbel-Pineda, Juan M.; … - In: Journal of business economics and management 12 (2011) 3, pp. 503-528
Persistent link: https://www.econbiz.de/10010007069
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The Influence of an Organisation’s Corporate Values on Employees Personal Buying Behaviour
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Wilson, Alan - In: Journal of business ethics : JOBE 81 (2008) 1, pp. 157-168
Persistent link: https://www.econbiz.de/10008071882
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The role of school and university teachers as part-time marketers
Cambra-Fierro, Jesús; Cambra-Berdún, Jesús - In: Marketing intelligence & planning 26 (2008) 5, pp. 539
Persistent link: https://www.econbiz.de/10008087946
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The role of school and university teachers as part-time marketers
Cambra-Fierro, Jesús; Cambra-Berdún, Jesús - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 539
Persistent link: https://www.econbiz.de/10008099968
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Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study
Polo-Redondo, Yolanda; Cambra-Fierro, Jesús - In: Industrial marketing management : the international … 37 (2008) 4, pp. 407-420
Persistent link: https://www.econbiz.de/10008052178