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Trends in advertising manageme...
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64
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63
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62
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57
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57
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54
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51
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50
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47
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43
Unger, Fritz
43
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42
Brown, Stephen
41
Garcia, Philip
41
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41
Pelsmacker, Patrick de
41
Taylor, Charles Raymond
40
Brorsen, B. Wade
39
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39
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39
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39
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Springer eBook Collection
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Management Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Agricultural and Applied Economics
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Journal of Consumer Marketing
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Springer eBook Collection / Business and Economics
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96
International Food and Agribusiness Management Review
94
Journal of marketing research : JMR
90
Journal of marketing management : MM
87
Journal of promotion management : JPM
86
European journal of operational research : EJOR
83
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Journal of marketing education : JME
81
Agricultural Economics Reports
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Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Lehrbuch
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing theory
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1
Trends im Konsumentenverhalten : eine Analyse der Veränderung von Verbrauchersensibilität und Verbraucherverhalten
Scobel, Christoph-H.
-
1995
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000532733
Saved in:
2
Emerging research trends in
marketing
: a review of Australasian
marketing
journal : editorial
Thaichon, Park
;
Quach, Sara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
Saved in:
3
Trendbuch ; 1
Horx, Matthias
-
1993
Persistent link: https://www.econbiz.de/10000412360
Saved in:
4
Evaluating the green advertising practices of international firms : a
trend
analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
5
Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram
;
Findiesen Hays, Catharine
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
Saved in:
6
Dietary supplement advertising in the US : a review and research agenda
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
Saved in:
7
Superneu - Supergut : über das Neue in der
Werbung
Baetzgen, Andreas
- In:
Das Neue in Ökonomie und Management : Grundlagen, …
,
(pp. 99-115)
.
2008
Persistent link: https://www.econbiz.de/10003761493
Saved in:
8
Lydia Pinkham revisited : a Box-Jenkins approach
Kyle, P. W.
- In:
Journal of advertising research
18
(
1978
)
2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10002348397
Saved in:
9
Trends im Handel
2000
Persistent link: https://www.econbiz.de/10001442006
Saved in:
10
The
marketing
of services : a total approach to achieving competitive advantage
Irons, Ken
-
1997
Persistent link: https://www.econbiz.de/10000594802
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