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Post–purchase cognitive dissonance – evidence from the mobile phone market
Graff, Jens; Sophonthummapharn, Kittipong; Parida, Vinit - In: International journal of technology marketing : IJTMkt 7 (2012) 1, pp. 32-47
Persistent link: https://www.econbiz.de/10009960384
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The adoption of techno-relationship innovations : a framework for electronic customer relationship management
Sophonthummapharn, Kittipong - In: Marketing intelligence & planning 27 (2009) 3, pp. 380-412
Persistent link: https://www.econbiz.de/10009526361
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Segmenting small and medium manufacturing enterprises for electronic customer relationship management industry : the case of Thailand
Sophonthummapharn, Kittipong - In: International journal of electronic customer … 5 (2011) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10009296340
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Segmenting small and medium manufacturing enterprises for electronic customer relationship management industry : the case of Thailand
Sophonthummapharn, Kittipong - In: International journal of electronic customer … 5 (2011) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10009887574
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Stimulation of entrepreneurship in African markets using cluster theory
Graff, Jens - In: Marketing management in Africa, (pp. 73-90). 2018
Persistent link: https://www.econbiz.de/10011843546
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The adoption of techno-relationship innovations: A framework for electronic customer relationship management
Sophonthummapharn, Kittipong - In: Marketing intelligence & planning 27 (2009) 3, pp. 380-412
Persistent link: https://www.econbiz.de/10008250456
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The adoption of techno-relationship innovations: A framework for electronic customer relationship management
Sophonthummapharn, Kittipong - In: Marketing intelligence & planning 27 (2009) 2-3, pp. 380-412
Persistent link: https://www.econbiz.de/10008325865
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The adoption of techno‐relationship innovations
Sophonthummapharn, Kittipong - In: Marketing Intelligence & Planning 27 (2009) 3, pp. 380-412
Purpose – The purpose of this paper is to develop a comprehensive research framework for understanding the adoption of techno‐relationship innovations. The second purpose is to examine the factors influencing the adoption of electronic customer relationship management (eCRM) applications....
Persistent link: https://www.econbiz.de/10014946157
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The competitive advantage of nations 20 years later : the cases of Sweden, South Korea and the USA
Wilson, Timothy L.; Lindbergh, Lars; Graff, Jens - In: Competitiveness review : an international business … 24 (2014) 4, pp. 306-331
Persistent link: https://www.econbiz.de/10010418177
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Book review
Graff, Jens - In: Scandinavian journal of management 22 (2006) 1, pp. 77-78
Persistent link: https://www.econbiz.de/10007259570