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Effizienter verkaufen durch persönlichkeitsbezogene Produktempfehlungen
Huber, Frank; Matthes, Isabel; Vollhardt, Kai; … - 2006
Persistent link: https://www.econbiz.de/10003406493
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Digitale Revolution im Handel : steigende Handelsdynamik und disruptive Veränderungen der Handelsstrukturen
Heinemann, Gerrit - In: Digitalisierung des Handels mit ePace : innovative …, (pp. 3-26). 2013
Persistent link: https://www.econbiz.de/10009773971
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Deploying and evaluating multiattribute product recommendation in e-markets
Manouselis, Nikos - In: International journal of management and decision making … 9 (2008) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10003615914
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Digital Content Creation : An Analysis of the Impact of Recommendation Systems
Qian, Kun; Jain, Sanjay - 2023
The success of digital content platforms such as YouTube depends on the creativity of independent content creators and the efficiency of content distribution. These platforms share advertising revenue with content creators to induce creative effort. Most platforms also use recommendation systems...
Persistent link: https://www.econbiz.de/10014263970
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Online customers' cognitive differences and their impact on the success of recommendation agents
Wang, Hui-chih; Doong, Her-sen - In: Information & management : the internat. journal of … 47 (2010) 2, pp. 109-114
Persistent link: https://www.econbiz.de/10003962590
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Empirical analysis of the impact of recommender systems on sales
Pathak, Bhavik; Garfinkel, Robert; Gopal, Ram D.; … - In: Journal of management information systems : JMIS 27 (2010/11) 2, pp. 159-188
Persistent link: https://www.econbiz.de/10008748337
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Do males and females differ in how they perceive and elaborate on agent-based recommendations in Internet-based selling?
Doong, Her-sen; Wang, Hui-chih - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 595-604
Persistent link: https://www.econbiz.de/10009565047
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Taming the complexity in search matching : two-sided recommender systems on digital platforms
Malgonde, Onkar; Zhang, He; Padmanabhan, Balaji; … - In: MIS quarterly 44 (2020) 1, pp. 48-84
Persistent link: https://www.econbiz.de/10012203888
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Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell
Ghoshal, Abhijeet; Mookerjee, Vijay S.; Sarkar, Sumit - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 430-456
Persistent link: https://www.econbiz.de/10012624131