Research into the influence of model ethnicity on advertising effectiveness usually compares a dominant or mainstream group with a single, ethnically distinctive minority group. Such two-group studies implicitly assume that all minorities react similarly to distinctive and non-distinctive models...

Purpose – The literature discusses the relationship between marketing practice and leadership style and suggests that these are dynamic and linked. Providing empirical data, this paper seeks to investigate this relationship between marketing practices and leadership styles....

Purpose – During the industrial purchasing process of high‐tech, innovative products, various decision‐influencers within buying companies evaluate the attractiveness of the manufacturer's market offering; namely the “value” of the offering. This paper aims to identify the various...