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A cross-cultural study on the effects of envy-evoking ads
Ahn, Sowon; Jo, Myung-Soo; Sarigollu, Emine; Kim, Chang Soo - In: International journal of market research 64 (2022) 4, pp. 506-525
Persistent link: https://www.econbiz.de/10013258011
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Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke; Paas, Leonard J.; McNaught, Angela - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
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Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
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The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 3, pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
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Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine; Argo, Jennifer J.; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 240-255
Persistent link: https://www.econbiz.de/10009777130
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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of fashion marketing and management 21 (2017) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
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Communicating charity successes across cultures : highlighting individual or collective achievement?
Laufer, Daniel; Silvera, David H.; McBride, J. Brad; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1322-1333
Persistent link: https://www.econbiz.de/10008661726
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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The differential impact of consumer's thinking styles on brand placement : a cross-cultural study
Hur, Chung; Hwang, Jiyoung; Yeo, Chankoo - In: The journal of asset management 27 (2020) 3, pp. 300-311
Persistent link: https://www.econbiz.de/10012298795