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DeSarbo, Wayne S.
229
DeSarbo, Wayne
101
Wedel, Michel
43
Jedidi, Kamel
37
Madrigal, Robert
27
Fong, Duncan K. H.
21
Carroll, J.
19
Grewal, Rajdeep
19
Ramaswamy, Venkatram
17
Blanchard, Simon J.
16
Desarbo, Wayne S.
15
Park, Joonwook
14
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13
Green, Paul E.
13
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10
Song, Michael
10
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9
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9
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8
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8
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7
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6
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6
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6
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6
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5
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5
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5
Di Benedetto, Anthony
5
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5
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5
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Psychometrika
29
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15
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ECONIS (ZBW)
221
RePEc
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OLC EcoSci
47
BASE
22
Other ZBW resources
11
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1
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1
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
Saved in:
2
Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957426
Saved in:
3
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
4
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
5
A review of recent developments in latent class regression models
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856806
Saved in:
6
A latent class binomial logit methodology for the analysis of paired comparison choice data
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000831791
Saved in:
7
A mixture likelihood approach for generalized linear models
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000837012
Saved in:
8
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
9
Restricted principal components analysis for marketing research
DeSarbo, Wayne
;
Hausman, Robert E.
;
Kukitz, Jeffrey M.
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
Saved in:
10
Dynamic strategic groups : deriving spatial evolutionary paths
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Wang, Rui
- In:
Strategic management journal
30
(
2009
)
13
,
pp. 1420-1439
Persistent link: https://www.econbiz.de/10003905660
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