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Exploring the demand aspects o...
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DeSarbo, Wayne S.
229
DeSarbo, Wayne
101
Wedel, Michel
43
Jedidi, Kamel
37
Madrigal, Robert
27
Fong, Duncan K. H.
21
Carroll, J.
19
Grewal, Rajdeep
19
Ramaswamy, Venkatram
17
Blanchard, Simon J.
16
Desarbo, Wayne S.
15
Park, Joonwook
14
De Soete, Geert
13
Green, Paul E.
13
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10
Song, Michael
10
Ebbes, Peter
9
Young, Martin R.
9
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8
Hwang, Heungsun
8
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8
Kim, Sunghoon
8
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8
Scott, Crystal J.
7
Cho, Jaewun
6
Degeratu, Alexandru M.
6
Fong, Duncan
6
Harker, Patrick T.
6
Kim, Juyoung
6
Liechty, John
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5
Carroll, J. Douglas
5
Choi, S Chan
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Day, Diana L.
5
Di Benedetto, Anthony
5
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5
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29
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15
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ECONIS (ZBW)
221
RePEc
73
OLC EcoSci
47
BASE
22
Other ZBW resources
11
USB Cologne (EcoSocSci)
1
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11
Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
Saved in:
12
An alternative efficient representation of demand-based competitive asymmetry
DeSarbo, Wayne
;
Grewal, Rajdeep
- In:
Strategic management journal
28
(
2007
)
7
,
pp. 755-766
Persistent link: https://www.econbiz.de/10003487810
Saved in:
13
Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne
;
Ebbes, Peter
;
Fong, Duncan K. H.
;
Snow, …
- In:
Journal of modelling in management
5
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
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14
Modeling strategic group dynamics : a hidden Markov approach
Ebbes, Peter
;
Gewal, Rajdeep
;
DeSarbo, Wayne
- In:
Quantitative marketing and economics : QME
8
(
2010
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10003977379
Saved in:
15
A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H.
;
DeSarbo, Wayne
;
Park, Joonwook
; …
- In:
Journal of the American Statistical Association : JASA
105
(
2010
)
490
,
pp. 482-492
Persistent link: https://www.econbiz.de/10008736171
Saved in:
16
Hybrid strategic groups
DeSarbo, Wayne
;
Grewal, Rajdeep
- In:
Strategic management journal
29
(
2008
)
3
,
pp. 293-317
Persistent link: https://www.econbiz.de/10003686380
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17
A heterogeneous resource based view for exploring relationships between firm performance and capabilities
DeSarbo, Wayne
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Journal of modelling in management
2
(
2007
)
2
,
pp. 103-130
Persistent link: https://www.econbiz.de/10003502938
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18
Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
Saved in:
19
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
20
Exploring intra-industry competitive heterogeneity : the identification of latent competitive groups
DeSarbo, Wayne
;
Wang, Qiong
;
Blanchard, Simon J.
- In:
Journal of modelling in management
5
(
2010
)
2
,
pp. 94-123
Persistent link: https://www.econbiz.de/10008654284
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