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Place branding - geographical approach : case study : Waterloo

Neacşu, Marius-Cristian; Neguţ, Silviu; Vlăsceanu, … - In: Amfiteatru economic : an economic and business research … 18 (2016), pp. 944-959

This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...

Persistent link: https://www.econbiz.de/10011833678

Impact of place brand names on destination image

Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50

Persistent link: https://www.econbiz.de/10011846557

The necessities and consequences of city branding and emphasizing the economy of urban tourism

Mohammadifar, Yousef; Rousta, Ahmad; Gharehche, Manizhe; … - In: Journal of urban economics and management : a quarterly … 6 (2018) 21, pp. 55-69

Persistent link: https://www.econbiz.de/10011815471

En avant la musique! : les relations complexes entre musique et tourisme

Sicsic, Josette; Lavarini, Roberto - 2018

Persistent link: https://www.econbiz.de/10011930814

The projected destination brand personalities of European capital cities and their positioning

Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1135-1158

Persistent link: https://www.econbiz.de/10012178611

Developing a sense of place toolkit : identifying destination uniqueness

Jarratt, David; Phelan, Chris; Wain, Jenny; Dale, Sarah - In: Tourism and hospitality research : THR 19 (2019) 4, pp. 408-421

Persistent link: https://www.econbiz.de/10012165723

Place branding and place marketing : a contemporary analysis of the literature and usage of terminology

Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292

Persistent link: https://www.econbiz.de/10012129603

Festivals and destination marketing : an application from Izmir City

Pirnar, Ige; Kurtural, Sinem; Tutuncuoglu, Melih - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 5 (2019) 1, pp. 9-14

Persistent link: https://www.econbiz.de/10012157023

Exploring place image from visitors' expected and lived experiences : a discrete choice approach

Capitello, Roberta; Agnoli, Lara; Charters, Steve; … - In: Journal of customer behaviour 16 (2017) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10011757504

Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales

Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834

Persistent link: https://www.econbiz.de/10011746429