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The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina; Cauberghe, Verolien; Verhoye, Delphine - In: Breaking new ground in theory and practice, (pp. 135-146). 2011
Persistent link: https://www.econbiz.de/10009380025
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The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen; Guiot, Denis - In: Journal of organizational change management 36 (2023) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
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Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas - 1994
Persistent link: https://www.econbiz.de/10000374649
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Analgesic effects of branding in treatment of headaches
Branthwaite, A.; Cooper, P. - 2009
Persistent link: https://www.econbiz.de/10003784500
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Symbols for sale
Levy, Sidney J. - 2009
Persistent link: https://www.econbiz.de/10003784506
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
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The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 25 (2008) 11, pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
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Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing; Shao, Alan T.; Rivers, Drew - In: Journal of advertising research 48 (2008) 1, pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
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Begründungsmuster von Konsumenten : attributionstheoretische Grundlagen und Einflußmöglichkeiten im Marketing
Niemeyer, Hans-Georg - 1993
Persistent link: https://www.econbiz.de/10009700949
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Die Analyse der Preiswirkung auf die Markenwahl : eine nichtparametrische Modellierung
Boztuğ, Yasemin - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001687352